The Direct Media system won two prestigious awards—Golden Sempler 2017—at the Sempl marketing festival in Portorož for its road safety and young entrepreneurs support campaigns.
The Čuvaj se! campaign, which won the best-targeted title, is Direct Media’s social responsibility campaign run in partnership with the Association of Paraplegics and Quadriplegics of Serbia and the Serbian Ministry of Interior.
The campaign’s honest and powerful emotion managed to win over more than 5.5 million people online and draw more than 250,000 reactions.
The Štartaj, Slovenija! project, developed and executed by Direct Media Slovenia in partnership with Formitas BBDO, was selected as the best in the “sstrategic media mix” category.
The biggest Slovenian retail chain SPAR and Slovenian POP network joined forces to help young entrepreneurs launch innovative products on the market. In addition to many regional awards, the project had previously won an award at WARC Innovation Awards, one of the most prominent international competitions.